Abenaki

Project

Abenaki
Canadian Designer Clothing

Client

Corporate Design I

Problem

A (fictional) client needed an all-new brand identity created for their high-fashion brand, Abenaki. It was important to the client that the organic, elegant yet minimal attributes of their brand be maintained with this rebrand.

We are targeting individuals of many demographics, although wealth is a common factor among them. High fashion brands are typically as minimal as possible. The belief is that less is more, and the design language of Abenaki reflects this.

Solution

The new Abenaki corporate mark was developed with the brand’s values in mind, while staying true to the high fashion aesthetic that the target audience expects.

The name Abenaki means “Dawn Land” in Algonquin, which inspired the ‘flowing’ visual language and organic colour palette.